Signals & Noise, Episode 140, The Storm Before the Calm
TMM  ·  Signals & Noise
Episode 140  ·  19 June 2026

The Storm Before the Calm

For the first time in American history, two of the country's deepest cycles are closing in the same decade. The market doesn't seem to know. Or maybe it does, and is having one last party before the bill arrives.

41
Shiller CAPE today,
vs 17 long-run avg
17 yrs
Length of current
bull market
500%
Total return since
Mar 2009 lows
87-93%
US stocks owned
by top 10%
Scroll
01  ·  This Week's Signals

The war isn't over, Europe is finally awake, and SpaceX is going public

The war is over. Not so fast. Headlines suggest de-escalation. The facts on the ground suggest a managed pause, not a resolution. Energy markets agree, oil prices are still pricing risk, not relief.

Has Europe finally woken up? After three years of half-measures, there are signs the continent is starting to take its energy and defence vulnerability seriously. Late, but better than not at all.

SpaceX launches, and Elon talks more BS. The pattern continues. The achievements are real. The promises are not. The IPO that the SEC has obligingly cleared the path for is something else entirely. We will get to that.

Pauline Hanson hits the front pages. One Nation is back in the news cycle. Whether it lasts is anyone's guess, but the political fragmentation underneath it is a structural story, not a passing one.

02  ·  What's Your Edge?

George Friedman's two cycles, and why the 2020s are different

The framework this week comes from George Friedman's The Storm Before the Calm. His argument is that the United States runs on two great cycles, and they don't usually overlap. This decade is the first time they do.

The institutional cycle runs about 80 years. It governs how the federal and state institutions relate to each other and to citizens. The last one ended in 1945 with the close of the Second World War. The current institutional cycle is ending right now.

The socioeconomic cycle runs about 50 years. It governs the rules of the economy, who benefits, and how power is distributed. The last shift was around 1980 with the Reagan revolution. The next is due around 2030.

Each cycle alone is disruptive. Both at once is unprecedented in American history.

Friedman's two American cycles converging in the 2020s

Institutional cycles end through war or systemic crisis. Socioeconomic cycles end through political and economic upheaval. Both close in this decade.

Whatever the underlying issues, most cycles end or begin in financial crisis. George Friedman, The Storm Before the Calm

Friedman's read on Trump is worth pausing on. He is not the figure who ushers in the new era. He is the first tremor of the conflict between the two classes whose collision will end the old one. The transition president, the one who actually writes the rules of the next cycle, comes in 2028 or 2032. The 2020s are the failure decade. The 2030s are the creation decade.

TMM Comment

Geopolitics, in Friedman's hands, isn't about leaders. It's about the constraints leaders operate inside. Demographics, geography, energy, and the cycles. Individual personality is noise. The cycle is signal.

Apply that lens to the current US administration, the Australian election, the European reset, and the China slowdown. Different actors, same structural pressures. None of them are choosing their problems freely.

03  ·  The Late-Cycle Symptoms

When everyone speculates, the cycle is near its end

One of the cleanest tells of a late-cycle market is universal participation. Not just the professionals. Not just the wealthy. Everyone, at every income level, betting on something. We are there.

Speculation by income tier

The asset class differs by income. The behaviour does not. The pattern itself is the warning.

If you are wealthy, you can speculate on anything. The top 10% of US households own 87 to 93% of all stocks and mutual funds. If you are middle class, the speculation vehicle for the last 25 years in Australia has been property. If you are young, it is Bitcoin and crypto. If you are poor, it is the footy, the pokies, the lottery.

Different rungs of the ladder, same psychology. Everyone is looking for the asymmetric payoff that gets them to the next rung. And when the entire population is doing that, the cycle is closer to its end than its beginning.

The SpaceX IPO is the perfect specimen

The SEC has just changed the listing rules to accommodate the SpaceX IPO. Worth thinking carefully about who that change actually benefits.

Who Wins When SpaceX Lists

Follow the money. It rarely ends with the retail investor.

  • Fund managers Add it to the fund, sell to existing clients, charge the fee.
  • Lawyers Make a fortune on the IPO legals and the structuring work.
  • Banks New collateral to lend against, fresh margin loan revenue.
  • ETF providers Manufacture new products with SpaceX as the headline holding.
  • Insiders Exit a portion of their position at peak narrative.
  • Retail Investors Get a piece of Elon the magician. At the price the magician's friends decide.

This is not new. It is the same machinery that ran in 1999, in 1929, and in 1873. The financiers sit in the penthouses and the Rolls Royces. The investor who entrusted their money to the machinery gets what is left after the fees, the legals, and the early exits.

04  ·  How Long Can This Run?

Seventeen years, five times your money

The current bull market has compounded at roughly 13% per year for 17 years. A dollar in the S&P 500 at the March 2009 low is worth around five dollars today. That is one of the longest, strongest runs in market history. It has bred a generation of investors who have never seen a meaningful bear market or a sustained period of low returns.

Seventeen-year bull market total return

The longer and steeper the run, the harder the maths gets for the next decade. CAPE of 41 is doing a lot of work to justify the extrapolation.

This is not a prediction that it ends tomorrow. Nobody can call that. It is an observation that the maths from here is materially harder than the maths over the last decade. CAPE of 41 says next-decade real returns are likely to be low single digits, possibly negative. Buy and hold the index, which has been the right strategy for 17 years, is not obviously going to be the right strategy for the next ten.

05  ·  Geopolitics in the Storm

Russia is constrained. China is Japan on steroids.

Friedman's Next 100 Years applies the same cycles thinking to international affairs. The picture isn't pretty for the major non-Western powers.

Russia
The defensive aggressor

Land, resources, weak demographics, and an open northwestern border. The move on Ukraine looks aggressive but is actually defensive: trying to buy strategic depth before the demographic window closes around 2030.

The US strategy is containment without war. Keep Russia tied up in problems without ever needing a direct confrontation. That is exactly what the Baltic and Polish posture is designed to do.

China
The slow-motion Japan

Two thirds of the country is sparsely populated. The east coast carries the economy. Growth is slowing, and slowing growth means social and political pressure.

China has to go through the adjustment Japan went through after 1990. The central government's job for the next decade is keeping the lid on while it happens. Japan, demographically, is best placed to benefit from access to east-coast Chinese labour as the structure shifts.

TMM Comment

What looks like aggression on the front page is often defensive positioning at the structural level. Investors who read the headlines lose money. Investors who read the constraints make it.

06  ·  The Verdict

What we like and don't like this week

We don't like

Late-cycle euphoria

Everyone speculating, everyone confident, everyone certain this time is different. CAPE 41, AI bubble, SpaceX IPO designed for insider exit. The punch bowl is full and nobody is taking it away. That is the warning sign, not the comfort.

Coming for Premium subscribers

Positioning for a Cycle Change

How to construct a portfolio that survives the storm and is ready for the calm. Asset allocation through institutional regime change. Active rebalancing rules for late-cycle conditions. The specific instruments and structures TMM is using right now. Worked examples.

Reserve Your Seat
07  ·  The Takeaway

You don't need to predict the storm. You need to adapt to it.

Friedman's whole point is that the cycles are visible if you know what to look for. The institutions creak. The political alignment fractures. The speculation goes everywhere. The old playbook stops working. We are watching all of that happen in real time, and the 2024 election was the last one fought on the rules of the old cycle. The next will be different.

For investors, the practical translation is simple. The strategy that worked for the last 17 years was buy-and-hold the index. The strategy for the next 10 is going to need to be more adaptive. More diversified across regimes. More willing to take profits when the market gives them and more willing to wait when it doesn't. Inflation eats returns the way it did in the 1970s. Tax regimes shift. Passive becomes harder than it was.

TMM Comment

The Three Wells structure was built for exactly this. Diversified across strategies so that when one is in a trough, the others are working. Designed for regime change, not the assumption that the last fifteen years will repeat. The 2020s will be the failure decade. We don't want clients to be among the failures.